The Alpha Story Blog
How to Measure PR Results: A Framework Beyond Vanity Metrics
A three-tier framework for measuring what PR actually does for your business, beyond clip counts.
How to get your startup featured in the media
How to find journalists, write pitches that get read, and turn one article into more coverage.
How to Do Your Own PR as a Startup: 10 Steps from a PR Agency Founder
10 practical steps for startups doing their own PR, from a founder who placed thousands of stories.
I Thought My Startup Was Going to Die. What Kept Me Going as a Singapore Founder.
Alpha Story founder Jeremy Foo on the nights he nearly gave up, and what kept him going.
How Alpha Story Hit $1M ARR in 18 Months: Lessons from Building an AI PR Startup in Singapore
Alpha Story hit $1M ARR in 18 months. Here's what founder Jeremy Foo learned along the way.
PR for small businesses in Singapore: what works, what it costs, and where to start
PR is just as essential for small businesses as it is for corporations.
Breaking Myths in PR vs. Advertising: Shifting Perceptions in the Digital Age
Let’s break down the myths surrounding PR and advertising!
Think Local Media is Only for Big Brands? Here’s Why Your Business Needs It Too
Here’s the truth—local media can be a powerful tool for small businesses too!
PR Strategies for Startups: How to Get Media Coverage in Singapore
As a startup, getting your story out there doesn’t have to be intimidating or cost a fortune.
PR on a Budget: A Guide to Maximizing Media Exposure Without the High Costs
Running a startup or small business is exhilarating, but it comes with its own set of challenges.
Tech PR in Singapore: What Startups Need to Know Before Pitching
Tech PR is the place to be in the world of public relations, and it’s booming faster than ever.
Increase Buzz for Fashion and Lifestyle Brands
In the highly competitive fashion and lifestyle industry, creating buzz around your brand is crucial.
The Power of Storytelling in PR: 7 Fun Ways to Make Your Brand Unforgettable
In today’s noisy world, where every brand is shouting for attention, how can yours truly stand out?
PR: Friend or Foe? Exploring the Benefits and Cons of the PR Industry
Let’s dive into the juicy world of PR, looking at both the perks and pitfalls.
Should You Write for Your Brand or the Journalist? PR Dilemma Unveiled
It’s a dilemma that’s left many PR pros in a state of existential crisis.
How to Navigate a PR Crisis: 7 Steps to Protect Your Brand Reputation
Welcome to the wild, wild world of PR crises!
Effective Media Relations: 5 Tips for Strong Journalist Relationships
Ready to crack the code on building rock-solid relationships with journalists?
DIY PR vs. Hiring a PR Agency: Which is Right for Your Business?
Should you handle your own public relations (DIY PR), or should you hire a PR agency?
Mastering PR Consultancy Meetings: Easy Steps for Significant Progress
Embarking on a journey with a PR consultancy can feel a bit like going on a first date.
How to Write a Press Release That Gets Noticed
In a world flooded with content, how do you make your press release stand out?
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